Cipher Sports Technology Group shortlisted for Sports Affiliate of the Year award

May 25, 2022

Cipher Sports Technology Group is honored to announce it has been shortlisted for the prestigious Sports Affiliate of the Year category at the 2022 SBC Awards North America.

The SBC Awards North America celebrates the very best in sports betting and gaming, recognizing the achievements of operators, affiliates and suppliers from all the major disciplines including payments, marketing, platform providers and data.

The 2022 Awards will see the biggest brands in sports betting and gaming compete for the top prizes, with Cipher Sports Technology Group among them.

The winner of the 2022 Sports Affiliate of the Year award will be announced in front of an audience of 600 senior executives during a lavish ceremony at Pier Sixty, Manhattan on July 14.

In the headline operator categories, Circa Resort & Casino, DraftKings, FanDuel, Penn Interactive, and PointsBet will contest the Sportsbook of the Year honor, while BetMGM, Resorts Digital Gaming, and Rush Street Interactive are in the running for the Casino Operator of the Year prize.

While there are plenty of household names among the operator brands shortlisted, the SBC Awards North America also celebrate the industry's challenger brands and the outstanding performance of BettorEdge, Fubo Gaming, Low6, MaximBet, PrizePicks, Rootz, and Sporttrade is celebrated with places on the shortlist for the Rising Star of the Year trophy.

Rasmus Sojmark, Founder and CEO of SBC, said: "Everyone in the international industry has been impressed by the phenomenal growth of the North American sports betting and igaming markets, and it's great to see so many of the operators that have been driving that success represented on the shortlists. With such strong competition among the Awards entrants, just making it on to the shortlists is a real mark of quality, so it will be fascinating to learn who our expert judges select as the big winners on the night."

In the Sports Affiliate of the Year category, Cipher Sports Technology Group is up against Better Collective, Betting Hero, BettorView, Catena North America, Group, MediaTroopers Inc, Oddspedia, Sports Gambling Guides, Spotlight Sports Group, and XLMedia.

Sojmark added: "The standard of the products and services developed for North American markets is exceptional and that was reflected in the quality of the entries for the supplier and affiliate categories. Our independent judging panels faced a really tough task to draw up the shortlists, and now have an even more difficult one in deciding the winners."

The SBC Awards North America ceremony will be the culmination of a week of events in New Jersey and New York, where professionals from the international gambling industry can also take in the SBC Summit North America conference and tradeshow, the Player Protection Symposium, and the Sports Betting Hall of Fame induction ceremony.

Click here to view the nominees for all 27 awards.