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Data-driven fan engagement solutions by the experts.

Cipher’s brands, technologies and products are trusted by millions of sports bettors worldwide.

Driving revenue for all the major players

bet365BetMGMDraftKings SportsbookDraftstarsFanDuel SportsbookMajor League Soccer
bet365BetMGMDraftKings SportsbookDraftstarsFanDuel SportsbookMajor League Soccer

This year at a glance

In Cipher network
Sports & leagues covered
Sports betting models
Sports events covered
Pieces of content

Our brands

Cipher’s advanced data products are built in-house and power all of our brands and solutions, from suggested bets, to written content.
Our flagship platform, Dimers delivers the best news, tools, and analysis to maximize everyone’s sports betting experience.
Stats Insider
Established in 2018, Stats Insider is Australia’s leading predictive analytics and data-led content site for Aussie and global sports.
The newest must-have tool for marketers, the Convertr platform securely matches data sets through proprietary encryption software.
Dimers Bettorverse
A next-gen sports betting tool that harnesses AI reinforcement learning to suggest bets trained on maximizing profitability.
Fantasy Insider
Daily Fantasy Sports projections and tools built in-house since 2015 and available for partner integrations.
Gambling Today
Launching soon, Gambling Today is a comprehensive content platform for online casino customers.

Our partner solutions

Custom made solutions for operators

API Integration
Integrate our sports data analytics models, driven by machine learning, directly into your platform.
Quick integration
Customer retention
Betting widgets
Seamlessly integrated into your platform, our widgets direct customers to the most pertinent and timely betting content and promotions.
Quick integration
Affiliate partnerships
Boost visibility of your offers and promotions with Cipher and our partners’ consumer-facing websites.
Automated content
New revenue streams
Content Partnerships
Previews, predictions, and betting content, backed by our proprietary data analytics models.
Automated content
New revenue streams
Our cloud-based proprietary encryption software securely matches data sets, unlocking new insights and marketing opportunities.
White label website
Unlock new markets
State licensure
Cipher’s comprehensive affiliate marketing licensure allows you to drive acquisition in every applicable state.
Increased visibility
Additional revenue
Ready to dive in? Reach out to our team
Contact us

What our partners say

“Cipher is a trusted ally of Advance Local, delivering a winning combination of content and tools that make a difference for sports fans and bettors. Their strategy for engaging and converting users has delivered excellent results, and it has been a pleasure to work with the Cipher team.”

Howard Kamen
VP Sports Betting, Advance Local

“Cipher and Betfair have a strong partnership, there is a natural fit between both organizations and Cipher's team goes above and beyond. Cipher has a range of solutions that Betfair utilizes and in-turn Betfair is able to engage more customers, through, and provide a more enhanced sports-betting experience.”

Emil Mathias
Brand & Media Manager, Betfair

“Dimers is a trusted affiliate for Unibet, always offering excellent client management. It has been a pleasure to work with the Dimers team, and we hope to continue to grow the partnership in the future.”

Unibet Group
Affiliate Team

Our strengths



Trusted by our users and partners, we value reputation and relationships above all else.



Cipher's growing list of brands incorporate the forefront of AI and machine learning.



Our team knows sports, data and betting, with over 50 years of industry experience between our founders alone.



With 70+ data models, we run more than 260 million event simulations per year.



Known for speedily bringing products to market, Cipher forecasts 26,000+ events annually.

Our co-founders

Adam profile image
Adam Fiske
With 20 years of experience in sports betting, Fiskey’s expertise in all aspects of the industry is unparalleled. Cipher’s Chief Executive is a die-hard NFL and Aussie Rules Football fan, with a flare for table tennis and doing deals.
Katie profile image
Katie Prowd
A young entrepreneur with several industry recognitions, our Queen and COO oversees operations, product, people, and everything in between. With nearly a decade's experience running successful sports tech businesses, KP is a force to be reckoned with.
Darryl profile image
Darryl Woodford
Daz has been betting on sports profitably for over 20 years, exactly as you’d expect from our CTO. Toss in a doctorate examining gambling regulation, and background as a data scientist, and you’ve arrived at our guru of all things tech.
Nick profile image
Nick Slade
A strategic thinker who thrives in a fast paced environment, Sladey heads Cipher’s digital content, PR, media, and communications activities. London-born, Melbourne-raised, now operating from Cipher’s NYC offices, Nick is our CCO and man on the ground.

Our story

  • 2015

    Hypometer Technologies is founded by Katie Prowd & Darryl Woodford

    Launching Fantasy Insider which becomes Australia’s leading Daily Fantasy Sports (DFS) projections & tools platform.

  • 2017

    Hypometer Technologies raises seed capital

    To expand Australian product offering, operations and brands.

  • 2018

    Stats Insider goes live in Australia

    Delivering predictions & content for 10 sports through our own platforms and data-driven partnership with Tabcorp.

  • 2019

    iRival Media is founded by Adam Fiske & Nick Slade

    Conceptualized by a drive to deliver better content to the emerging US sports betting market. iRival obtains licenses in all regulated states.

  • 2020

    iRival & Hypometer enter into a commercial partnership to build

    iRival officially unveils Dimers to the US market, with predictions products powered by Hypometer Technologies.

  • 2021

    Dimers breaks user records month on month from launch 

    Hypometer & iRival start operating as one business.

  • 2022

    Cipher Sports Technology Group is formed

    The two entities combine and Cipher Sports Technology Group is formed, raising $5m to expand operations in Australia, the US and UK.

  • 2023

    The Cipher network reaches +25m sports bettors world-wide

    Cipher hires 30 incredible people, with offices in the US, Australia and the UK.