
Data-driven fan engagement solutions by the experts.
Cipher’s brands, technologies and products are trusted by millions of sports bettors worldwide.
Driving revenue for all the major players
This year at a glance
Our brands
Our partner solutions
Custom made solutions for operators
What our partners say
“Cipher is a trusted ally of Advance Local, delivering a winning combination of content and tools that make a difference for sports fans and bettors. Their strategy for engaging and converting users has delivered excellent results, and it has been a pleasure to work with the Cipher team.”
“Cipher and Betfair have a strong partnership, there is a natural fit between both organizations and Cipher's team goes above and beyond. Cipher has a range of solutions that Betfair utilizes and in-turn Betfair is able to engage more customers, through statsinsider.com.au, and provide a more enhanced sports-betting experience.”
“Dimers is a trusted affiliate for Unibet, always offering excellent client management. It has been a pleasure to work with the Dimers team, and we hope to continue to grow the partnership in the future.”
Our strengths
Trustworthy
Trusted by our users and partners, we value reputation and relationships above all else.
Innovative
Cipher's growing list of brands incorporate the forefront of AI and machine learning.
Experienced
Our team knows sports, data and betting, with over 50 years of industry experience between our founders alone.
Data-driven
With 70+ data models, we run more than 260 million event simulations per year.
Dynamic
Known for speedily bringing products to market, Cipher forecasts 26,000+ events annually.
Our co-founders




Our story
- 2015
Hypometer Technologies is founded by Katie Prowd & Darryl Woodford
Launching Fantasy Insider which becomes Australia’s leading Daily Fantasy Sports (DFS) projections & tools platform.
- 2017
Hypometer Technologies raises seed capital
To expand Australian product offering, operations and brands.
- 2018
Stats Insider goes live in Australia
Delivering predictions & content for 10 sports through our own platforms and data-driven partnership with Tabcorp.
- 2019
iRival Media is founded by Adam Fiske & Nick Slade
Conceptualized by a drive to deliver better content to the emerging US sports betting market. iRival obtains licenses in all regulated states.
- 2020
iRival & Hypometer enter into a commercial partnership to build Dimers.com
iRival officially unveils Dimers to the US market, with predictions products powered by Hypometer Technologies.
- 2021
Dimers breaks user records month on month from launch
Hypometer & iRival start operating as one business.
- 2022
Cipher Sports Technology Group is formed
The two entities combine and Cipher Sports Technology Group is formed, raising $5m to expand operations in Australia, the US and UK.
- 2023
The Cipher network reaches +25m sports bettors world-wide
Cipher hires 30 incredible people, with offices in the US, Australia and the UK.